When you log into your Upfirst account, you'll see an overview of your call activity. Below, we cover what's on the dashboard and answer a few common questions.
What's on the dashboard
The top row gives you a high-level snapshot of your calls:
Answered – Total calls answered by your AI receptionist
Hang ups – Calls under 15 seconds where the caller hung up or didn't say anything (you're not billed for these)
Spam/blocked – Calls flagged as spam by our AI (you're not billed for these)
Avg. duration – The average length of your billable calls
The bottom row shows activity that happened during those calls. These counts represent totals, not unique calls — a single call can trigger multiple texts, events, or tags.
Transferred calls – Total call transfers and which person or department received them
Sent texts – Total texts sent during calls and which messages were used
Scheduled events – Total events booked during calls and which event types were scheduled
Tags – Total tags applied across calls, broken down by tag name
Use the date range selector at the top (7d, 2w, 1m, 6m, or a custom range) to view trends over time.
What calls am I billed for?
The green number under "Answered" represents your billable calls. Each count represents a single call, not a unique caller. You are not billed for hang-ups or spam calls.
How do I customize tags?
Go to Settings in the left sidebar to define your tags and give your AI receptionist context about when to apply them. Note that multiple tags can be applied to a single call.